I think most small businesses go about promotion the wrong way - by paying for fancy yet ineffective websites or overpriced online advertising. Simple web design, SEO and social media are much more effective and at a fraction of the cost.
What will work best depends on your small business. For example: a Handyman might do well on Yelp as reviews can tell a more convincing story of reliability and affordability than a coupon can. Foodspotting can get the wow-factor across for a restaurant. A Yoga Studio might have better luck using Groupon to get folks to try them out for a few discount sessions, while banking on gaining several lifetime customers.
There are numerous advantages to managing your business online (cloud computing). Try using a smartphone to accept credit cards and deposit checks. Try using web-based email and newsletters. Online inventory, scheduling and customer retention tools make your business more profitable and easier to manage.
What will work best depends on your small business. For example: a Handyman might do well on Yelp as reviews can tell a more convincing story of reliability and affordability than a coupon can. Foodspotting can get the wow-factor across for a restaurant. A Yoga Studio might have better luck using Groupon to get folks to try them out for a few discount sessions, while banking on gaining several lifetime customers.
There are numerous advantages to managing your business online (cloud computing). Try using a smartphone to accept credit cards and deposit checks. Try using web-based email and newsletters. Online inventory, scheduling and customer retention tools make your business more profitable and easier to manage.